Category Archives: marketing

Hooray, CaseCamp is back

Posted on May 25, 2007 by Thomas Purves

I’m super happy that Chris Matthews will be flying in* to present at the next installment of CaseCamp. Chris is the marketing genius behind the Specialized Angel and the Specialized Rider’s Club (Specialized’s super-popular social media and real-world community for … Continue reading →

Posted in Archive, casecamp, events, marketing | 2 Comments

Social Media, the Importance of Communities (and how to get one)

Posted on April 23, 2007 by Thomas Purves

Visa Canada asked me to talk about the following topic this morning for 140 mid to senior level execs in the areas of ecom, marketing, finance and risk from online merchants. Merchant Experiences in Social Media: Insights and tips into … Continue reading →

Posted in Archive, Business, marketing | 2 Comments