Category Archives: marketing

Social Network Optimization is the new SEO/SEM

Posted on October 26, 2007 by Thomas Purves

Or, how to buy friends and influence people: “need someone with knowledge on how to post and title youtube videos and digg articles in a compelling manner… will be paid bonuses for results (ie getting on the first page of … Continue reading →

Posted in Archive, facebook, marketing, myspace, sno, socialgraft, socialmedia | 4 Comments

Brand Awesomeness

Posted on October 25, 2007 by Thomas Purves

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch … Continue reading →

Posted in Archive, awesomeness, brand, brandawesomeness, branding, marketing, pr, socialmedia | Leave a comment

CaseCamp5 Toronto pt 3

Posted on June 12, 2007 by Thomas Purves

Chris Matthews of Specialized Bicycles is schooling us all on Brand Awesomeness. It’s now defined term. Chris has way firmer thighs than you. Awesomeness doesn’t matter if you are the biggest gorilla in your industry you can still be awesome. … Continue reading →

Posted in Archive, casecamp, marketing, socialmedia | 4 Comments