Category Archives: brandawesomeness

Get on this: CaseCamp is back, huger than ever and this time for SickKids

Posted on August 27, 2009 by Thomas Purves

You might also call this CaseCampWorthTheWait, this one is bigger, huger and also larger than ever, featuring a full on mini-conference followed by a casecamp classic. The latter part is free as always, but your donations ($50 is suggested) is … Continue reading →

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Brand Awesomeness

Posted on October 25, 2007 by Thomas Purves

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch … Continue reading →

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