I wondered when this was coming. For years now Scoble has been putting a human face on microsoft, and singlehandedly has done a monumental job of building and rehabilitating Microsoft’s brand image amongst the internet community. But this story too is a cautionary tale for corporate blogging. What happens when the personal brand of the corporate blogger and the attention they receive begins to outshine their role within the company. Who’s brand is your corporate blogger building?
In this case though, Microsofts loss is surely to PodTech.net’s gain. Best of luck to you Robert in your new adventures.