CaseCamp5 Toronto pt 2

Maggie Fox

Tim Shore of BlogTO is up. Talking about taking blogTO to the land of blog 2.0. branching out to print, restaurant reviews and so forth. Also embracing flickr and facebook users. This is nice and I like the site, but not especially groudbreaking. ho hum.

Anyone involved with BMW will always be found in a sharp dark suit. Tag team presentation on a BMW campaign by John Cappella, BMW Canada & Paul Curtin, Cundari. I’m not sure which is which. Great hair. Challenges of BMW, luxury brand is less online savvy. What they try to sell is “joy”. Taking ideas from existing offline magazine and direct mail (shovelware?). Nonetheless 90% of customers do online research. M-series customers are the most passionate can upload pictures of their M car (22 pages of car pictures by my eye). Lots of “online experiences” available but the interface feels heavily managed and designed (as you might imagine).

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