PROTIP #67 For Social Media Marketers:

Posted on March 24, 2009 by Thomas Purves

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Tom Purves’ Protip #67 for social media marketing:

STEP 1: Make a product actually worth talking about.

STEP 2: See step 1.

STEP 3: There is no step 3.

^{Originally tweeted, reblogged here for posterity.}

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2 Responses to PROTIP #67 For Social Media Marketers:

Jonathan Trenn says:

March 26, 2009 at 2:37 pm

First time here. Like your blog. Friending you on Twitter…but…

I here this “make your product worth talking about” meme all the time. The real genius is helping companies actually DO it. Most products satisfy a mundane need. What to eat tonight for dinner, etc.

So we have to move one level up and tell companies how to create these products.
Jonathan Trenn says:

March 26, 2009 at 6:37 am

First time here. Like your blog. Friending you on Twitter…but…

I here this “make your product worth talking about” meme all the time. The real genius is helping companies actually DO it. Most products satisfy a mundane need. What to eat tonight for dinner, etc.

So we have to move one level up and tell companies how to create these products.

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