Social Media, the Importance of Communities (and how to get one)

Visa Canada asked me to talk about the following topic this morning for 140 mid to senior level execs in the areas of ecom, marketing, finance and risk from online merchants.

Merchant Experiences in Social Media: Insights and tips into the strategies that merchants have taken to successfully harness the power of social media. An overview of recent merchant experiences – what’s worked, what hasn’t, and why.

3rd Annual Visa E-Commerce Summit (for merchants), April 23rd, 2007

It went pretty well! Here’s what I came up with: