at least from the perspective of traditional branded package good companies chasing evermore fractional audiences with too many at dollars. But on the other hand for Web-based brands, I could see a TV advertising as just the thing for developing brand awareness and especially brand credibility. If you can afford to drop the money on a television that you must be a legitimate company the implicit logic goes. Now you could go too far with this (Pets.com and every other web1.0 superbowl add) but really I do think that TV advertising should be great for Web properties. And not just poker. Although clearly it’s a killer advertising medium for poker. Explaining why 4 out of 10 television channels show even the most hastily produced poker shows at Every Hour of The Day.
What other Web brands could benefit from TV spots? would it work as well for business apps? what are your thoughts?