Wikinomics Launch: Web 2.0 for Business has gone critical

Left to right Gordon Nixon, CEO Royal Bank, Roger Martin, dean of the Rotman business school, and Bob Rae former Premier and now prominent Liberal.

The most remarkable thing about this event was almost none of the usual geek species in attendance – aside from a certain rabble of actual 2.0-ster troublemakers (who I accidentally invited to) crash the party.

Wikinomics has hit New York Times bestseller list, is flying off the “shelves” at Amazon, and looks to be a breakthrough hit both for all things Web/Enterprise2.0 and for Canadian business publishing. Don and Anthony (and all those behind them a paradigm) have put together a great book. Nothing overly groundbreaking for those already in the know but Tapscott and co. have a wonderful way of breaking down these big and important concepts into a format palatable to the mainstream – and with examples clear enough even a CEO could get it 😉

And plenty were in attendance.

Web 2.0 has finally arrived to the business mainstream my friends. As I was saying to those around me, this is the best advertising we could be getting. I hope you’re ready for the avalanche.

[ps. want a sneak peak a the next generation of mass collaboration for enterprise? sign up for the Firestoker mailing list. coming soon. ]

More coverage by Will Pate: wikinomics-book-launch/, Mark Kuzinicki: Wikinomics, Dave Crow: Wikinomics – A spark of openness

Will also took the best pictures.