Porter Airlines or How to throw a smashing launch party

porter airlinesHave gorgeous flight uniforms modeled after the clasic glamour of the jet age. Find a trendy venue and invite the glitterati of toronto. Good wine, a chance to socialize and wrapped up in just time to get on with the rest of friday evenings engagements. As someone myself planning a launch party in a few short weeks, some excellent inspiration.

As an aside, as a downtown resident I am a huge proponent of the *expansion* of the island airport… Over-politicized harping of Oliva Chow and others notwithstanding. I believe Pearson airport taxes (up to $170 a ticket), it’s isolation (expensive, unpredictable and traffic congesting taxi fares) to be absolutely egregious. Not only do these factors cause untold expense to area business, but they also cut off ordinary and lower-income residents from affordable air travel. Compare the incredibly cheap cross european fares (sometimes $30-$40) to the up to $170 Pearson airport taxes plus $40 taxi fares each way. Sigh. In the memorable words of Reboot Thomas at Lift06, “EasyJet has done more to unite the european people than the European Union ever could”

I believe a revitalized downtown air hub is one of the best things that could happen for both the business and residents of Downtown toronto. Cheers to Porter airlines, best of luck to you.

Link to my flickr photos of the event.

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